words // Zac Dubasik
With Snoop Dog/Lion taking on a role like 'Director of Football Development' at adidas, and even helping promote their $100k adiZero 5-Star 40 contest, it's not surprising to see him getting involved in the footwear - which is the first celebrity cleat collab for the brand.
The shoe features a white base with a roaring lion graphic, along with a sublimated fur print on the lining and insole, and a gold grill lace jewel inspired by one of Snoops personal chains.
"As an avid football fan, I’m excited about my cleat collab with adidas," said Snoop Dogg. "The cleats are not only made for top performance, but specially designed by me - so get ready to be suited and booted, dipped and whipped like me."
This limited edition drop will be launched exclusively at Undefeated in LA on Friday, June 27th, and will retail for $120. Snoop will be on hand at the Le Brea store from 10am-12pm to meet with fans and take pictures.
UPDATE: Kicks On Fire talked to Snoop Dogg about the new cleat at its launch in LA. Watch the video below: