words // Zac Dubasik

Today, Nike officially launched the seventh shoe in Kevin Durant's signature line, the KD7. The shoe was unveiled in a live webcast held in D.C., which you can view in its entirety at the bottom of this page. 

Direction of the KD7 began 18 months ago, while designer Leo Chang was still working on the KD 6. Chang's aim was to give KD guard-like quickness and forefoot flexibility, combined with enough support and stability for a power forward. To accomplish this, the shoe utilizes a seamless mesh in the forefoot, supported with Dynamic Flywire and a strap. Hyperposite (a nod to KD's Maryland roots) wraps the heel, which also utilizes a new Zoom bag - a heel-only version of the full-length Zoom bag seen on the LeBron 10. The shoe also features an embedded forefoot Zoom bag.

“It’s been a great journey with Nike and I’m confident giving Leo specific feedback on what I’m looking for in a shoe,” said Durant. “For the KD7, I really wanted a shoe that allowed me to move quickly, while having great support and stability. I also wanted to bring back the strap.”

Seen below is the 35,000 Degrees colorway, which is the latest in the Weatherman series. This one gets its name from the average temperature of a lightning strike, and will launch July 12th. Prior to that, the USA colorway will hit tomorrow, June 26th. The KD7 is also already available to customize on NIKEiD

Let us know your thoughts on the newest KD signature model and check back for more news on the shoe as it becomes available.

KD is now live from D.C. for the unveiling of his 7th signature sneaker.

"It's a little embarassing cryng on TV like that." - KD on accepting his MVP award

"It's about 18 months." - Leo Chang on the timeline to design a KD shoe.

"Looking at his game and how versitile it is, we wanted to create the ultimate shoe to give him that advantage." - Leo Chang

The shoe incorporated Hyperposite in the heel, and Dynamic Flywire in the midfoot.

'Easy Money' colorway of the KD 7

'Global Game' colorway of the KD 7.

'Calm Before The Storm' colorway of the KD 7.