words // Brandon Richard
As a youngster, Brazilian soccer star Neymar Jr. would spray paint his soccer cleats gold. To celebrate his run in the World Cup, Nike has created an all-new gold version of his Hypervenom cleat to wear during the rest of the tournament.
“When we met with Neymar he told us that when he was 12 he used to spray paint his boots gold. He said that he always wanted a pair of gold boots but that he couldn’t find them anywhere. So we took that insight and decided this summer would be the perfect moment to create this boot for him,” said Denis Dekovic, Nike Football Design Director.
“The biggest challenge was getting the gold tone perfect so it had the right spray-painted look," Dekovic said. "We worked closely with Neymar to get it as close to how he remembered the color when he would apply it as a kid. We’re all delighted with the results and can’t wait to see it on pitch.”
The special edition cleat features a unique sock-liner detail of a gold spray paint can and the Hypervenom boot graphic.
You can pick up a pair this Thursday, June 26 at nike.com.