words // Zack Schlemmer

Boston's Concepts get in on the Instapump Fury's 20th anniversary celebration, as well, with this wild take on the classic Reebok runner.

With obvious inspiration drawn from a popular Italian fashion label's 1990's motifs, Concepts constructs the Fury with an all-over assortment of busy prints, capped off with velvet toe panels and bright pink accents. Get an early look below compliments of Hypebeast, and expect the shoe available at Concepts and Reebok Certified Network retailers beginning June 28th.