words // Zack Schlemmer

The Air Trainer SC from 1988, now known as the Air Trainer III, is back on shelves again right now in the new "Bo Knows Horse Racing" edition, so today I decided to feature an ad I've been saving for a special occasion, a print ad as iconic as it gets, featuring the legendary photograph of the multi-talented Bo Jackson wearing his shoulder pads and holding a baseball bat.

At the bottom of the page, you'll see the Air Trainer SC—a shoe designed by Tinker Hatfield to perform for any number of Bo Jackson's "hobbies"—not in its most famous "medicine ball" colorway, but in a lesser known white and grey version accented with 'Indigo Navy'.

Bo knows iconic advertisement.