words // Brandon Richard
In addition to designing his own sportswear and footwear collections, Kanye West is lending a hand in advertising as part of his new deal with adidas.
In the brand's new soccer commercial "The Dream: all in or Nothing," West helps kick off the campaign by debuting a new track by the name of "God Level." Drums thump as Lionel Messi, Dani Alves, Bastian Schweinsteiger, Luis Suárez, Xavi, Jordi Alba, Mesut Özil, Robin Van Persie, and David Villa step on to the battleground. The campaign serves as a lead-in to this summer's 2014 FIFA World Cup.
West first confirmed his adidas deal back in November. With his highly anticipated sneaker set to be unveiled next month, this spot marks his first official collaboration with adidas. A longer, reportedly unfinished version of "God Level" can be heard here.
