adidas Introduces Pure Boost Men's

words // Brandon Richard
via Press Release

Blending style and performance, adidas unveils the Pure Boost. Pure is the first shoe supported by an entire Boost cushioning midsole, providing maximum energy return and comfort in a simple package.

“This visually stunning shoe is the purest iteration of Boost,” said James Carnes, global creative director of performance at adidas. “With Pure Boost, we designed the shoe to be stripped down to its rawest form and to highlight the innovative technology in a totally clean and modern look.”

Carnes continued, “The fresh silhouette and simple upper make Pure Boost a blank canvas for you to combine with any outfit.”

At just 8.3 ounces for men and 6.3 ounces for women, Pure Boost is equipped with a breathable four-way stretch seamless upper and no sockliner to enhance the feel of Boost. The TIRRENINA suede heel, a sustainable luxury fiber that is made without any solvents during the manufacturing process, adds a fashion element and keeps your foot in place without restricting movement.

The launch lineup includes four colorways for men (Black/White-Clear Grey, Solar Blue/Solar Blue-Clear Grey, Tech Grey/Metallic Silver-Clear Grey and Infrared/Infrared-Clear Grey) and four for women (Black/White-Clear Grey, Clear Grey/White-Clear Grey, Bold Pink/Bold Pink-Clear Grey and Solar Pink/Core Pink-Clear Grey). Addition colorways will release this summer.

Pure Boost is available now for $120 at adidas.com, adidas Sport Performance stores and exclusively at footlocker.com, Foot Locker, Lady Foot Locker, Eastbay and SIX:02 stores.

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