words // Brandon Richard
via Press Release
Today, adidas officially unveils the Energy Boost 2 running shoe, complete with a full technical upgrade.
Introduced to adidas performance last season, Boost cushioning returns more energy than any other foam in the running industry. The Energy Boost 2 features a one-piece translucent heel to midfoot cage that locks you in atop a full-length Boost midsole for a stable fit. The new design allows for a more refined aesthetic.
“Boost has blazed the trail for Energy Running and reflects adidas’ commitment to strategic performance innovation,” said Eric Liedtke, global head of performance at adidas. “As the shoe that helped us introduce Boost, Energy Boost 2 demonstrates the elaborate research and cutting edge development required to satisfy today’s Energy Running crave.”
“A year ago, Energy Boost was the first running shoe to swing the pendulum from minimalist to cushioning with its industry-changing Boost technology,” said Mikal Peveto, director of running at adidas America. “This year, we’ve refined the product that has unprecedented energy return; having outperformed more than 800 shoes tested by Runner’s World.”
Next year, majority of adidas' running shoes will feature Boost. Sports like basketball and baseball will benefit from Boost technology later this year.
“I’ve never worn anything like Boost,” said Joakim Noah, All-Star Center for the Chicago Bulls. “They’re soft and comfortable, but also responsive — the energy you feel is a difference-maker.”
Energy Boost 2 will launch on February 26 for $160 at adidas.com, running specialty stores and online retailers like Dick’s Sporting Goods, Foot Locker, Lady Foot Locker, Finish Line and Eastbay.
Colorways include six for men (Solar Blue/Solar Blue/Black, Solar Zest/Neo Iron Metallic/Black, Black/Black/Solar Blue, Dark Onix/Black/Black, White/Black/Metallic Silver, and White/White/Solar Blue) and five for women (Solar Blue/Tech Grey Metallic/Solar Metallic, Vivid Berry/Pearl Metallic/Glow, White/Tribe Purple/Metallic Silver, Dark Onix/Black/Black, and Black/Black/Solar Blue).