words // Nick DePaula

In a monster sports marketing move few in the industry saw coming, adidas Basketball announced earlier today that they have signed San Antonio Spurs forward Matt Bonner to an endorsement deal.

Terms of the deal were not disclosed, though we can expect to see Bonner wearing adidas throughout the remainder of the 2013-2014 NBA season.

Bonner, an unpaid wearer of New Balance product for years after securing an endorsement with the Massachusetts-based company early on in his career, was said to be down to just a few remaining pairs of his favorite model.

In need of a new sneaker deal, Bonner has turned to adidas, and joins teammates Tim Duncan and Nando De Colo as brand endorsers.

You can look for Matt Bonner to be wearing this Grey / White / Black adidas Crazy 8 on ESPN tonight as the Spurs host the Oklahoma City Thunder.


Welcome to the family, Matt Bonner.