Office Hours Episode 4 // How To Flex on Instagram

Meet the originator of the #SneakerSelfie.

Office Hours // How to Flex on Instagram

words // Chip Van Winkle

images and video // Jotham Porzio

While working here in Portland on the new "How-To" issue of Sole Collector for the iPad, I was lucky enough to sit down with sneaker influencer, international impresario and editor of bespoke curations @IX_Eleven (also known as Luis Sanchez) for a special interview.

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The originator of the #SNEAKERSELFIE, @IX_Eleven joined Instagram in 2011 and never looked back. Forty million followers, fifty thousand sneakers and six hundred and twenty three pictures later, this shoeperstar is swag surfing on a wave of momentum that's been called "the biggest thing since Girbaud jeans."

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Just how do you "flex" on Instagram? What is the #SNEAKERSELFIE? @IX_Eleven answers these burning questions in the latest episode of Office Hours.

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Learn yourself a lesson with the tips and video below:

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1. Rock some shoes you like.

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2. Get your lacing right.

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3. Scout for photo location.

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4. Position your feet and kicks in a natural manner - Point phone at your toe and make sure your phone is horizontal.

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5. NO FLASH! (Don't blow up your own spot). No night photos, natural light is always better.

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6. Edit your photo with a preferred App. Make sure the colors and light sources look realistic.

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7. POST!