words // Brandon Richard
via Press Release
Today, Jordan Brand officially unveiled Carmelo Anthony's new signature shoe — the Melo M10. Commemorating Carmelo Anthony's 10th shoe with the Jordan Brand, legendary designer Tinker Hatfield worked closely with Anthony to create a model that features unique design elements, innovative technology and sophisticated style.
In his ten NBA seasons, Anthony has been one of the league's premiere talents. He's the third athlete to celebrate his 10th Anniversary with the Jordan Brand, joining Ray Allen and Derek Jeter.
Anthony’s on-court skill and ability served as key influences for the design of the latest iteration of the Jordan Melo line. The design incorporates Jordan’s signature Flight Plate technology, offering maximum responsiveness through compression and deflection. The dynamic fit technology works with Flight Plate to provide a lock-down fit that moves with the foot and enhances maximum performance.
The Jordan M10 will also feature molded quarter panels made with full-grain nubuck leather that offers a premium look, coupled with a TPU heel counter that provides stability and support. The heel counter features a chrome finish that incorporates Melo’s first cursive signature logo that was created for the first Jordan Melo shoe ten years ago.
The Jordan Melo M10 will debut in Black/Dark Powder Blue for $165 on January 4, 2014.