words // Zack Schlemmer

The year was 1996 and Deion Sanders was in the prime (pun intended!) of his career.  After a Super Bowl victory with the San Francisco 49ers in 1995, Sanders signed a lucrative new contract with the Dallas Cowboys where he would find himself the recipient of another Super Bowl ring after helping his new team win a title the very next year.  What could make all of Prime Time's success during the mid 90's even sweeter?  How about also having one of the coolest signature cross-trainers of all time?  I speak, of course, of the Nike Air DT Max.

The boldest model of Neon Deion's Diamond Turf franchise, the Air DT Max features a unique "shredded" design complete with a midfoot strap and Air Max cushioning in the heel.  Deion would lace up special sport-appropriate-outsoled pairs with the Dallas Cowboys and San Francisco Giants - still one of the coolest shoes ever seen on the gridiron and diamond - but we're here to talk about the cross-trainer version which is back in stores again right nowWith that in mind, we'll now take a look at another one of Nike's classic "phone number" ads featuring the original.