words // Brandon Richard
via Press Release
Philly-based retailer VILLA has linked up with iconic bookmakers Timberland to create the limited edition 'Join the Movement' (JTM) ruby red 6-inch boot. The boot not only brings a fresh look to the classic silhouette, but will also raise funds in support of the programming at Wissahickon Boys & Girls Club's VILLA Teen Center. Limited to 1,200 pairs, the boot will be exclusively available at VILLA in-store and online
“As a staple of style, status and function in urban culture for the past 40 years, Timberland’s original yellow boot was a natural fit,” said Patrick Walsh, vice president of marketing, VILLA. “The ruby red color offers a unique twist to the classic Timberland 6-inch, all the while supporting our joint endeavor to support the communities we work and live in. Timberland has long been committed to service and giving back to communities around the global, and this is a great example of how we’ve joined forces to make an impact right here at home.”
Part of VILLA's dedication to its charitable initiative, Join The Movement, 10% of all sales will be given to the Wissahickon Boys & Girls Club's VILLA Teen Center. Join The Movement revitalizes urban communities by developing, supporting and delivering opportunities that provide educational support, environmental improvement and economic empowerment for teens.
The 'Join The Movement' boot will be available Saturday, December 7 at all VILLA retail locations and online at ruvilla.com.