words // Zack Schlemmer
Award winning poet and playwright Lemon Andersen partners with Nike Basketball for a powerful new poem celebrating LeBron's journey to greatness.
Via Nike Inc:
As LeBron James celebrates a full decade in the league, Nike Basketball is proud to commemorate the occasion with the poem “Rubber City Soul” by Lemon Andersen.
Ten years ago, Andersen wrote “King,” a piece that paid tribute to James’s ascension into professional basketball. Andersen was invited by Nike to perform his work live in front of James.
Nike is again partnering with Andersen to salute James’s decade in the league with a new piece that pays homage to James’s upbringing in his hometown of Akron, Ohio. The poem also celebrates his championships while looking forward to his future path.
Andersen's poem symbolically culminates with: “Talent is given, Greatness is earned.”
Watch Andersen's poetry in motion below with a special video production by Nike.