words & images // Angel Navedo
With more than 48 quadrillion customization possibilities, New Balance is welcoming you to Design Your 574 with an innovative and interactive kiosk in Foot Locker’s Times Square location.
Samples of the fabrics and colors surround two large touchscreen displays, allowing customers to mix and match the overwhelming varieties for inspiration before diving headfirst into creation. The station does its best to alleviate any confusion or surprise before customers invest their time exploring the interface.
This customization effort is the first of its kind for Foot Locker. The New Balance 574 Kiosk launched back in mid-August and is exclusively available in the Times Square store.
Pricing for a custom New Balance 574 is $139.95, plus tax. Shipping is free, however, and the turnaround time is impressive. Custom kicks will ship within 6-10 days, anywhere in the United States.