words // Brennan Hiro Williams

Prepare yourselves, New Balance fans. The Concepts x New Balance Made in USA 998 "C-Note" is set to release tomorrow, both in-store and online. 

Inspired by the new United States $100 bill, the "C-Note" 998 features a mix of colors representing the bill's intricate design. Copper, green and reflective silver accents weave throughout the shoe's off-white suede and mesh upper, while a yellow, silver, white and blue midsole sits below.

The Concepts Cambridge retail location will release the "C-Note" 998 tomorrow at 7:00 AM EST (bracelets are currently being issued in-store). The first 100 customers will also receive the special red Concepts box (pictured below). The online release will follow with an updated release time of 1:00 PM EST. There is a limit of one pair per customer.