words // Brandon Richard

Fresh off releasing the Concept 3 in all-white, Athletic Propulsion Labs is readying another new colorway for early October.

Moments ago, APL Co-Founder Adam Goldston teased a pink-based pair of the company's flagship model. Though nothing was stated directly, the color and timing suggest a commemorative look for Breast Cancer Awareness Month. A '10.01.13' caption clues you in on the release date.

We'll be sure to follow the story here at Sole Collector, but make sure you're following @AdamGoldston and @APLBasketball on Twitter for updates.

Athletic Propulsion Labs Teases Breast Cancer Awareness Concept 3