words // Brandon Richard
After Run DMC and DJ A-Trak came together to help launch adidas Originals' latest "Unite All Originals" campaign, a new social campaign has been created that invites fans to join in on the action.
Fans are encouraged to get involved by recording themselves rapping over A-Trak's beat and sharing the result on Instagram. All rappers can upload a 15-second clip for friends and fans to enjoy.
The best entries submitted with the #UniteAllOriginals hash tag will be cut into a remix of the song by a yet-to-be announced DJ. Select participants will also receive limited edition Run DMC x adidas Originals gear.
London-based rapper J2K gets things started with a verse he prepared for the launch. Check out the clip below and visit adidas.com/droparhyme for more information.