words // Brandon Richard
One of the overlooked benefits of Shaq's Reebok signature shoes returning to retail — customizers getting the opportunity to style the shoes up in never-before-seen looks. The first to take on that challenge is Evan Macpherson of Revive Customs, who applied a very unique colorway to the classic Shaqnosis.
The first shoe from the Product Placement Series is the Shaqnosis "Tide," featuring the trademark colors of the popular laundry detergent. Orange and yellow work the alternating swirl patterns on the upper, while blue and white take care of Reebok branding on the side panels and tongue. White also handles the midsole, leaving black to finishing things up on the inner lining and outsole.