words // Brandon Richard

After rolling out a preview earlier this month, adidas officially launches its TV commercial for the new Springblade running shoe.

The 30-second spot highlights adidas' newest running innovation, equipped with 16 forward angled blades that distribute energy and propel the runner forward. Release is set for Thursday, August 1 at adidas.com/running.

Take an early look at the Springblade commercial below before it debuts on ESPN, Adult Swim and Comedy Central on July 29.