words // Luis Sanchez
Nike inc officially announces the return of tennis great Andre Agassi to their roster of world class athletes.
Agassi first joined Nike back in 1988, who outfitted and supported the game changing tennis star throughout the early days of his career and rise to greatness. The return to the Swoosh is driven by Agassi's commitment to get kids to be active with his Designed to Move campaign brought to life with Nike.
Hear all about Agassi's return to the Swoosh in the official press release below.
via Press Release:
NIKE, Inc. is delighted to announce an exciting new chapter with sports icon Andre Agassi. The renewed partnership will focus on a shared passion for tennis, along with a commitment to help kids become more active and realize their full potential through sports.
The collaboration is the latest in a long and successful relationship between Nike and Agassi that dates back 25 years. From the early days of his sporting career in 1988, Nike proudly supported Agassi as he established himself as a one of the greatest players in tennis history. The winner of no less than 60 career titles, Agassi's powerful style of play and charismatic personality helped to draw a new, global audience to the game of tennis. By the end of his professional career, he had inspired a new generation to take to the courts.
NIKE, Inc. co-founder and chairman Phil Knight is excited to have Agassi back in the Nike family.
“As one of the world’s greatest tennis players, Agassi embodied the passion, dedication and determination of the Nike brand. As a philanthropist and campaigner, he continues to share Nike’s commitment to inspire the young generation with his Just Do It spirit. We are honored to welcome him back.”
Off the court, Agassi’s achievements have been equally inspiring. Since his retirement from the game, Agassi has worked tirelessly to create an education model that combines a diverse curriculum with physical activity throughout the school day to help curb a growing epidemic of physical inactivity around the world. Agassi will team with Nike to advocate for change, leveraging the Designed to Move framework for action that Nike helped create with more than 70 expert organizations in the fields of physical education, health and the built environment (e.g., parks, green spaces and public transportation).
“The past was exciting, emotional and life-changing for all of us. The future, however, is a landscape filled with unlimited opportunity and a canvas anxiously waiting to be filled in,” Agassi says. "Designed to Move has opened new horizons. Coming back together with Nike through this partnership will have a multiplying effect on this and future generations.”