words // Brennan Hiro Williams

Nike released a new video today taking a look back at the brand's relationship with the Round Mound of Rebound, Charles Barkley. Since signing with Nike in 1984, Sir Charles has been on a mission to transform perceptions, utilizing his attitude and renegade spirit to lead ad campaigns with classic taglines like "I Am Not a Role Model." 

Take a trip back in time with Charles and Nike in the video below: