words // Luis Sanchez

After officially announcing the much anticipated East Coast Project yesterday, Ronnie Fieg provides us with an official look at the main pieces of the collection with two colorways of the Gel-Lyte III by Asics. Launching later this week in Miami, the East Coast Project by Ronnie Fieg features an apparel collection in collaboration with several brands ranging from Play Cloths to Just Don, Herschel Supply Co. and Stance. 

Providing the energy seen behind every single one of his releases, Ronnie Fieg and his Kith squad designed two colorways of the Asics Gel-Lyte III as part of the East Coast Project. Each representing two of Fieg's most loved cities in NYC and Miami Beach. The New York City-inspired Gel-Lyte III features a combination of perforated pigskin, soft nubuck, woven mesh and hits of 3M, all in New York's iconic blue and orange. Miami's take on the Gel-Lyte III puts to use a microperf nubuck and mesh upper, covered in a Dolphins-inspired aqua and orange. Both pairs also feature never before used sewn-in memory foam footbeds, and exclusive Kith x Stance socks to match.

The Ronnie Fieg X Asics Gel-Lyte III 'New York City' & 'Miami Beach' will each go on sale at 11am beginning Thursday, May 2nd at the East Coast Project pop-up shops in Miami. Taking over two adjacent store fronts, the Miami pop up will be open from 11am to 4pm, while the New York City pop up will be open from 4pm to 8pm. Additionally, Kith Brooklyn will be releasing the 'Miami Beach' Gel-Lyte III on May 10th, while Kith Manhattan will stock the NYC edition on the same date. May 10th will also see an online release of both colorways at KithNYC.com.

For further details, be sure to check out the KithSet blog.

Kith Pop-Up “New York”
1629 Jefferson Ave.
Miami Beach, FL 33139

Kith Pop-Up “Miami”
1627 Jefferson Ave.
Miami Beach, FL 33139