words // Brennan Hiro Williams
Oregon State and Nike unveiled a new brand identity for the Beaver athletic program today, setting a new visual direction that modernizes the look of the storied school. The identity update includes a new Beaver logo, custom typeface and numeral set, special tartan print and several new uniforms.
“Oregon State Athletics has undergone a tremendous transformation in the last 15 years and our new brand identity is another sign that the Beavers continue to confidently move forward,” said Director of Athletics Bob De Carolis. “The ultimate goal for the rebrand is to attract high-caliber student-athletes to a contemporary brand, while respecting our heritage.”
Take a closer look at Oregon State's new look in the images below: