words // Brandon Richard

Tired of being beat to the punch by automated bots when attemping to make your Twitter RSVPs? Nike is hoping to once again level the playing field with a revamped process.

On the RSVP date, Nike stores will send a tweet at a random time to begin the Twitter RSVP process. The tweet will include a product specific hashtag that is circled within a provided image.

Once registration is open, you must send a Direct Message (DM) to the store in order to participate. The DM must include:

1. The product-specific hashtag found circled in the image tweeted by the store.
2. Your first and last name.
3. Your shoe size (limit one).


Nike Revamps Twitter RSVP Process Example DM

Confirmations from the store will be sent via DM to those who have successfully secured a spot in line for their requested size. Product will be awarded on a first-respond, first-served basis for your requested size.

Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch during the timeframe specified by the store. Unclaimed product will be re-released at the store's discretion.

More information can be found at nike.com.

Nike Revamps Twitter RSVP Process