words // Brandon Richard
via Press Release
Known for leveraging vibrant colors to draw eyes to its iconic air bag, the Nike Air Max runner was recently introduced with Engineered Mesh builds to create more flexible, breathable uppers. The technology also eliminates the need for stitched paneling, allowing Nike to use the silhouettes as black canvases.
Taking advantage of this new opportunity, Nike pulled cues from the bright clothing of the cariocas, the sand, water, exotic birds, mate cars and everything else visible at the beaches of Brazil. Celebrating the vivid scenes along Brazil's coast is the "Beaches of Rio" Pack.
Included in the pack are vibrant interpretations of the Air Max 1, Air Max 90, Air Max 95 and Air Max 97. The “Beaches of Rio” Pack will be available globally at select Nike Sportswear retailers this April.