words // Luis Sanchez

Kicking off a week long celebration for Michael's 50th birthday next weekend, the worldwide leader in sports takes a look back at the rich history of the Jordan Brand.

The video takes us back to where it started for the Jordan Brand, talking to key players including Tinker Hatfield and current Jordan Brand VP of Sports Marketing Howard "H" White. Tinker shares some of his fondest memories with the brand, including the arrival of the Air Jordan III and his motivation behind designing one of the greatest basketball shoes of all time in the Air Jordan XI. Current NBA stars such as LeBron James, Chris Paul and Ray Allen also share their memories of MJ and the now iconic Jumpman logo.

Enjoy a look at the full feature by ESPN below, and be sure to catch Sportscenter every night this week as the premier sports news source continues to celebrate MJ's 50th.