words // Brennan Hiro Williams

This past July, UK retailer Selfridges and Nike teamed up to create the Nike House of Innovation,  a pop-up retail experience coinciding with the London Games. In a new video posted recently online, we learned that the "Innovation" theme extended all the way down to the store's window displays.

Check out the House of Innovation's eight interactive displays, created by Amsterdam-based agency ...,staat, in the video below: