A closer look at the creative window displays from last summer's House of Innovation at Selfridges London.
words // Brennan Hiro Williams
This past July, UK retailer Selfridges and Nike teamed up to create the Nike House of Innovation, a pop-up retail experience coinciding with the London Games. In a new video posted recently online, we learned that the "Innovation" theme extended all the way down to the store's window displays.
Check out the House of Innovation's eight interactive displays, created by Amsterdam-based agency ...,staat, in the video below:
Never miss a sneaker release with
Each send includes the details you need on the biggest drops from adidas, Nike, Jordan, Puma, New Balance and more happening each week.
By entering your email and clicking Sign Up, you’re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our
Terms of Serviceand
Privacy Policy
