words // Brandon Richard
Marking the start of a freshly inked multi-year partnership with Athletics Ireland, New Balance hosted an announcement event at The Market Bar in Dublin. As part of the agreement, the Irish Track & Field Team will be outfitted in a full selection of New Balance team wear.
The event featured brand ambassador and New Balance Excellent Maker Osian Batyka-Williams, a design and integral part of the campaign. Excellent Makers celebrates New Balance's ethos of quality craftsman ship and passion for manufacturing.
Osian created the product display area, which showcased the latest New Balance models and the Irish Athletics kit. The display included up-cycling vintage athletics lockers, red shoe laces, wood and astro-turf.
Check out a video of Osian's creation above and a few event photos below.