words // Brandon Richard

Not in New York for today's adidas BOOST event? No problem. Starting at 10:30 a.m., you'll be able to livestream the unveiling  online.

At the event, adidas plans to redefine the future of running with a game-changing footwear innovation. Joining adidas executives will be Jamaican sprinter and 100 meter world champion Yohan Blake and Haile Gebrselassie, 2-time Olympic Champion and one of the greatest runners of all time. The innovation event that will pave the way for a whole new market segment in sports.

You can check out the event here: http://new.livestream.com/adidas/energyboost.

Livestream Today's adidas Boost Event