words // Brennan Hiro Williams

Nike presents a clever, new animated short, featuring the famed Air Max line and its evolution leading up to the new Air Max 2013. Utilizing the hashtag #AIRREINVETED, the video runs through the Air Max 90, Air Max 95 and Air Max 97, showing off the "reinvention" of each shoe with Nike's innovative Engineered Mesh techology (all three are due out next month), before finally presenting the high-tech 2013 model. 

Take a closer look at the video below: