New Balance Presents The Heart and Sole of Flimby Video

words // Brandon Richard

New Balance has launched "The Heart and Sole of Flimby," a short film that gives viewers a sneak peak into its factory in Flimby, Cumbria.

The film follows the step-by-step manufacturing process for a pair of New Balance’s 577 Farmers’ Market shoes. Inspired by Farmers’ markets from around the UK, the limited edition shoes celebrate British culture.

View the video below for behind-the-scenes access to the workings of a modern day footwear factory, the only to manufacture in the UK.