etnies Marana California Red V.I.P. Pack (1)

words & images // Brandon Richard

This holiday season, skate brand etnies is launching the Marana, a new signature style for pro rider Ryan Sheckler.

The Marana's design is based on three simple concepts; style, comfort and durability. Style is supplied by a rich suede build appropriate for the skate part or a casual evening out. Keeping your ride comfortable is a lightweight, impact-resistant STI Evolution Foam midsole that enhances the cushioning of the polyurethane footbed. For durability, a fused-on injected rubber toe cap and a non-slip grip outsole with thick herringbone tread and deep grooves that don't wear down.

A week from today, the Marana will officially launch at etnies.com and skate retailers worldwide. As part of the celebration, we were given the opportunity to preview the Marana with this special "California" Red VIP Kit. Inspired by an aged bottle of fine wine, the bright red kicks were packaged in a special wooden box with etnies-branded corks and a custom multi-tool corkscrew. You can view detailed photos of the kit below.

The etnies Marana launches next Monday, November 26. You can follow the discussion on Twitter @etnies using hash tag #EtniesMarana.

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