words // Brandon Richard
Previewed last week, adidas has released their online film 'The Cautionary Tale of Ebenezer Snoop.' Part of the brand's new Holiday 2012 campaign, the film follows the path of the classic English Holiday story 'A Christmas Carol' by Charles Dickens, seeing Ebenezer Snoop confronted by the Ghosts of Holiday Past (Stan Smith), Present (David Beckham) and Future (Derrick Rose & Rita Ora).
The clip also features Mark Gonzales, JJ Sedelmaier, Jeremy Scott, Dani Alves, Joe Tsonga, Steve Aoki, Yohan Blake, Andy Murray, Dwight Howard and more.
As the film closes, you are invited to find out if you are an Ebenezer, and if so, the chance to redeem yourself with an innovative Facebook app. By aggregating your user data around certain Facebook activities such as commenting and event responses, adidas creates your uniquely tailored Ebenezer film. At the end of your journey, adidas offers you the opportunity to send a greeting card featuring JJ Sedelmaier's campaign illustrations to friends.
The Facebook app is available at www.facebook.com/adidas.