words // Luis Sanchez

The man behind the game-changing Mars Blackmon ad campaign recently sat down to talk about how he got his start in film and built his longstanding relationship with the Swoosh and MJ.

Certainly a familiar face in the world of sneakers, Spike takes us back to the days of his debut film "She's Gotta Have It," which lead to Weiden & Kennedy's genius idea to put Mars Blackmon front and center in the now timeless Air Jordan commerical series.

Here it all from the man himself below, along with a little background on how his storied career in filmmaking came to life.

via MediaBistro