words // Brennan Hiro Williams

Nike launched its first direct-to-consumer retail experience in Washington, D.C. on Thursday, opening the 31,000-square foot Nike Georgetown store with a ribbon-cutting by the legendary Hoyas coach, John Thompson Jr.

Included among the new merchandising displays at the Nike Georgetown store is an interesting look at Nike Flyknit technology, including prototypes and early design sketches from the Innovation Kitchen's Ben Shaffer.

Take a closer look at Nike Georgetown's Flyknit display in the images below:

via Asiatic