words // Brandon Richard
Nike has launched its first direct-to-consumer retail space in D.C., setting up shop at the historic Georgetown district with a multi-category brand experience.
As part of the celebration, Nike installed a full Air Jordan signature collection that tells the story of the iconic line through Georgetown-inspired colorways.
The "Georgetown" Pack follows in the line of display only collections like "History of Flight," "Pantone" and "Rainbow."
Check out a few photos from Nike D.C. below and be sure to check back for a more detailed look.
