words // Brandon Richard

Shaq's "Win a Ring for the King" campaign conceded in 2010 when the Cavaliers were ousted by the eventual Eastern Conference Champion Boston Celtics. Despite the early exit, Nike designers had an NBA Finals version of the LeBron VII P.S. ready to roll out, but the shoe never saw the light of day. However, our friends over at LOOK/SEE Goods have a knack for getting hands on the seemingly unobtainable, including that very unreleased sample.

The "Finals" LeBron VII P.S. sports a Cavs-flavored crimson base with championship gold highlights throughout. Below sits a unique flocked midsole and gold-speckled translucent rubber outsole.

What do you think of this unreleased colorway?

Nike LeBron VII PS - Unreleased Finals Sample