words // Brandon Richard
As the official footwear and apparel sponsor of the Land Rover TriRock Austin Triathlon, ASICS will enhance the music-themed race elements of the event by giving away custom designed Taylor guitars to the top male and female finishers in the intermediate distance race.
Set to take place on Monday, TriRock will welcome 2,000 participants to downtown Austin with its sprint and intermediate distance event, as well as a three-person relay.
The custom guitars will be displayed at the ASICS booth during the Expo on Sunday and presented to the winners at the awards ceremony on race day. Created by world renowned tattoo artist Paul Timman, each guitar features a unique design with custom laser etching, carving and gold leaf embellishments. The design elements on the guitars were inspired by ASICS' GEL-Lyte33 and GEL Noosa Tri runners.
TriRock Austin starts on Auditorium Shores at Lady Bird Lake with live bands lining the race route along the swim, bike and run course. The Land Rover TriRock Austin Expo takes place on Sunday from 10 a.m. to 6 p.m. at The Hyatt Regency Hotel. To kick off race weekend, participants can attend the Josh Turner concert, taking place today at Austin City Limits Live.
For more information about Land Rover TriRock Austin, visit TriRockSeries.com. Shots of ASICS' custom Taylor guitars below.