words // Brandon Richard
In case you missed the live stream earlier, here's your chance to watch the full Derrick Rose x adidas D Rose 3 Launch Event from Chicago. VP of Global Basketball Lawrence Norman and Design Director of Performance Rob Lee held down hosting duties, while the 2010-2011 NBA MVP spoke candidly about the development of his signature collection and new logo.
With mother Brenda and his three brothers in attendance, Derrick was humbled by the moment. There was even a point when he broke down in tears, overcome with emotion as a clip from his "The Return of D Rose" web series aired on the big screen.
"I'm from Englewood," Rose told his audience. "We ain't supposed to be here."
Sole Collector was in the house for the event, so you can expect more coverage coming from us in the very near future. In the meantime, check out the full 35-minute clip below.