words // Brandon Richard
Today, adidas and Josh Smith of the Atlanta Hawks debut "Heavy," a new TV commercial for the adiZero Ghost 2. In the new spot that officially premieres on television next week, Josh speaks about the pressure to perform and how he uses the adiZero Ghost 2 to stay light and fast enough to overcome the weight of a city's expectations.
Filmed at Philips Arena and surrounding locations, the clip also showcases JSmoove's explosive play as he drives to the basket for a dunk and rises above the pressure to win.
Back for another round, the adiZero Ghost 2 features lightweight, supportive construction to lock the foot down during cuts and drives while keeping players light for fast breaks and speed to the basket. Taking cues from the Crazy Light 2, the shoe features a new and more aerodynamic SprintWeb upper to provide lightweight stability and improved support, while the SprintWeb's mesh web layout offers maximum breathability and comfort to keep the foot cool.
“With my type of the game, I need speed. I can’t have a shoe that weighs me down," said Smith. "The adizero Ghost 2 is light, and has support for when I’m driving to the basket. Plus the shoe’s got style too with the patent leather toe - clean and sleek so you can look good while you play good.”