What will the NBA look like in the year 2030? Jordan Brand presents its vision of the future in a new spot titled, "THIS IS WHERE IT STARTS."
words // Brennan Hiro Williams
What will the NBA look like in the year 2030? Jordan Brand presents its vision of the future in a great new spot titled, "THIS IS WHERE IT STARTS," telling the story of a global rivalry inspired by Carmelo Anthony and the 2012 U.S. Olympic team.
Check out the new video below.
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