words // Brandon Richard
Today, adidas Originals unveils the latest chapter in their "adidas is all in" brand campaign, featuring brand ambassadors such as Nicki Minaj, Big Sean, 2NE1, Derrick Rose and Jeremy Scott. Leading the way for the new campaign is the hero film "all Originals Represent," which zooms into the sidewalks across the globe and showcases the creative spirit found from New York to Tokyo and Paris to Rio de Janeiro.
The clip also features Nicki Minaj’s song “Masquerade,” written specifically for the film. "all Originals Represent" was directed by Melina Matsoukas, who has worked with some of the biggest names in the music and lifestyle industry in the recent past.
Check out "all Originals Represent" below, stick with Sole Collector for much more on the campaign and visit adidas.com/Originals to represent your style as an individual and as part of a crew.