words // Brennan Hiro Williams

UK retailer Selfridges and Nike have teamed up for a new pop-up retail experience, coinciding with the upcoming Summer Olympics and Nike's Summer of Innovation. 

The Nike House of Innovation at Selfridges, housed at the famous Oxford Street Selfridges store in London, showcases Nike's newest products, including the Nike+ FuelBand, Flyknit Collection and NSW Pinnacle Collection.

The space will also hold regular events throughout its run, including Friday Night Fuel Sessions with Beats by Dre (check out Nero in the video below). 

The Nike House of Innovation at Selfridges runs until August 12. 

All images © Katrien Franken