words // Brandon Richard
After many rumors and much speculation, Supra Footwear has officially announced an exclusive partnership with rapper Lil' Wayne. The skate company will manufacture and distribute a full collection of new footwear designs overseen and inspired by Wayne himself. Supra cites Wayne's chart-topping music as a source of inspiration for the new partnership, while Wayne has embraced the company by wearing the Skytop since its 2007 introduction.
“Lil' Wayne is a true style icon and a trendsetter, said Matt Fontana, Global Vice President of Brands for Supra parent company ONE Distribution. "He’s perfectly suited for a collection with Supra because he embodies the same spirit that drives the brand: he’s a leader, not a follower. We’re ecstatic about creating a range of shoes with Lil' Wayne.”
The Lil' Wayne x Supra Collection will launch in early 2013, with a preview set for this summer's PROJECT Trade Show in Las Vegas.
