words // Zack Schlemmer
As of today, the lightest basketball shoe ever created is available for purchase. At just 9.5 ounces, the adidas adiZero Crazy Light 2 is .3 ounces lighter than the previously lightest shoe ever: the original Crazy Light. These ads aren't exactly classic, since they're only about a year old, but just give'em a few years and they certainly will be! In this series of four commercials, adidas slices the competition to show you what would have to be done to get Nike, Jordan Brand, and Under Armour hoops shoes to reach 9.8 ounces.
They're actually probably some of the most entertaining and original basketball shoe commercials in years, and hark back to the late 80's and early 90's when footwear brands called each other out in their ads (think Reebok's "Pump Up, and Air Out" campaign). Who would like a new series this year to see the current Nike and Under Armour models sliced down to 9.5 ounces?