Vintage Ad: Nike Air Huarache Runner

An original ad for the original Huarache running shoe.

words & image // Zack Schlemmer

Nike Sportswear continues to churn out great colorways of the new Huarache Free Run, like the White/Soar/Cyber colorway inspired by the original Nike Air Huarache seen in this two page ad in the pages of Sports Illustrated from 1991.  This introduction to the Huarache stating that "The future is here." turned out to be very accurate, since the Huarache technology designed by Tinker Hatfield is still being used by Nike in everything from running shoes to baseball cleats.  Now twenty years later, the original Huarache designs of this running shoe and the Flight basketball shoe have returned with a Nike Free sole and are as popular as ever.  "Incredibly innovative", indeed.

Have you picked up a pair of the updated Huarache Free Run or Huarache BBall?  Or are you waiting it out for a return of the Huaraches in their original forms?  Discuss in the comments below.