words // Brennan Hiro Williams
The last time we saw the PUMA Social Truck, it was posted up at SXSW. This weekend, the Social Truck heads west to join the festivities at the Coachella music festival in Southern California.
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Most truck stops typically mean some sketchy characters and greasy fries; this one will bring ping-pong, DJs, and swimmies to the steamy desert just in time for Coachella. The PUMA Social Truck is pulling into Palm Springs this weekend for a pool party at the Caliente Tropics Hotel.
The PUMA Social Truck is a Social Club on wheels, taking cues from PUMA's lifestyle campaign celebrating the spirit of competition, social games, and good old-fashioned play. The Truck includes games like ping-pong, foosball, mini air hockey, and darts, as well as a DJ Booth, a custom tee press, and a photobooth. Combine all that with great music and the Caliente Tropics pool, and you'll never think of truck stops the same way again.
The PUMA Social Truck hit the road on a multi-city tour that kicked off in Austin, TX in March and will continue across the country for music festivals, store events, and other PUMA parties in the coming months.
The pool parties are on Saturday 4/14 and Sunday 4/15 from 12 pm to 4 pm at the Caliente Tropics Hotel, located at 411 East Palm Canyon Drive in Palm Springs. The events are 21+ and free of charge. RSVP at PUMA@FAMNYC.org. There will also be an encore next weekend Thursday 4/19 through Sunday 4/22, stay tuned for an invite and DJ line ups.
For more information about the PUMA Social Truck and to see where it is headed next, go to www.puma.com/social/events and become a fan on www.facebook.com/puma. You can also follow the Truck and get live updates about all the antics from the road at @puma; join the conversation by using #pumasocialtruck.
