words // Brandon Richard
After revitalizing the brand with the appointment of Swizz Beatz as Creative Director in 2011, Reebok Classics is tapping into the hip hop and R&B community once again this year for additional star power. In addition to deals with Maybach Music Group's Rick Ross and Meek Mill, Reebok has also brought in rapper Tyga and singer Mike Posner to be part of their new "It Takes A Lot to Make a Classic" campaign.
In this new clip released by the brand, they follow Tyga and Mike as they tell us what it takes to rise above naysayers and lock their spot as two of music's rising superstars.
