words // Brennan Hiro Williams
Earlier today, Under Armour announced the signing of Houston Texans' Pro-Bowl running back Arian Foster. Foster will be featured in upcoming national marketing campaigns for Under Armour's performance apparel, footwear and accessories.
The next time you see Foster performing his trademark "namaste" end zone celebration, there is a strong chance he will be wearing the Red/Blue Under Armour Highlight cleat. "I'm extremely excited to be able to join the Under Armour movement. As a player and a company, we have common ground," said Foster. "They started from the ground up, and my story is very similar. They recognize that and share my enthusiasm for this relationship. I look forward to being a part of the Under Armour family for years to come."
The good news keeps on coming for the previously undrafted running back, who earlier this month signed a five-year, $43.5 million deal to stay with the Texans. The strong runner followed up his breakout 2010 campaign with 12 touchdowns and 1,814 total yards in 13 games, leading the Texans to their first AFC South Division title and playoff berth.
“Arian’s rise to success is a testament to his hard work, determination and perseverance,” said Matt Mirchin, Senior Vice President, Global Brand and Sports Marketing, Under Armour. “Even though the odds were against him, he believed in himself and earned his place amongst the elite in professional football. That makes him a perfect fit for our brand."
Foster joins a growing roster of exciting young athletes including Cam Newton, Brandon Jennings, Derrick Williams, Saul "Canelo" Alvarez, Buster Posey, Clayon Kershaw, Georges St. Pierre and Michael Phelps.
